Planned Parenthood: Protect New Yorkers Freedom to F*ck

In the summer of 2018 Planned Parenthood asked me to photograph their new fundraising campaign ‘Protect New Yorkers Freedom to F*ck’.
In light of Donald Trump cutting the organisations funding in 2018, Planned Parenthood turned to award-winning advertising agency Bartle Bogle Hegarty to create a provocative fundraising campaign. The result was a bold, multimedia campaign.
I was asked to photograph New Yorkers on the streets of the five boroughs, to capture the liberal spirit of the city.

Planned Parenthood Protect New Yorkers Freedom To F Ck3
Planned Parenthood Protect New Yorkers Freedom To F Ck1

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