Dry/Clean Initiative

In the spring of 2016 I assisted the production of a video promoting The Dry/Clean Initiative.

A partnership between advertising agency Leo Burnett and charity Action Addiciton, The Dry/Clean initiative aims to take unclaimed clothes left in dry cleaners and distribute them to recovering addicts around the UK; the goal to improve employment prospects, making the recovering addicts more presentable in job interviews.

My role on this production was assistant producer (create a shot list, assist camera, scout locations, direct casting), second shooter and edit the footage.

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